I've only had this bag for about 24 hours, so I may update it later with details about durability, but so far I am thoroughly impressed with it. First, the quality appears to be pretty close to top notch (I have one bag that is higher quality, but cost six times as much). The zippers are large and heavy duty. There are a ton of straps for compressing the bag to keep it compact, most with elastic retainers to keep the excess webbing under control. The shoulder straps are large and well-cushioned. It looks like it will be quite comfortable as a hiking backpack, and all of the compartments open all the way for easy loading and unloading so you aren't digging blind for something that has found it's way to the bottom. I started looking for a "go bag" or "bug-out-bag" to pack with emergency supplies, but I think I am going to use this one more as a "keep it by the front door, stocked with supplies I am likely to need on a typical family outing" bag. It also looks like it will be an excellent carry-on to maximize capacity while fitting neatly under the seat in front of you on the airplane. We've been struggling for a long time to find the right bag for this once we had kids and it became necessary to pack along a plethora of snacks, games, and electronics to keep them (and ourselves) occupied for several hours. At $45, if I decide I want another for a different purpose, it's an easy choice. So far I've stocked it with a change of clothes for the whole family, basic first aid, diapers and wipes for the baby, typical snacks, and a bunch of other little stuff (sunscreen, phone chargers, bottle opener, etc...), and there is still room for more. My only "gripes" are: 1) I kind of wish there were more little pockets and such inside the compartments to organize and store all those little things, and 2) the vertical compression strap (clearly visible in the photos) came run under the MOLLE webbing for both the lower and upper outer compartments, which made accessing the lower compartment difficult. But this was easily solved by moving it to the outside of the webbing on the upper compartment, which allows it to flip down and out of the way when opening the lower compartment. But these are both VERY minor gripes and overall, this is WELL worth the $45 I paid for it.
Update: almost a year later and this bag is still going strong. No rips, tears, or fraying despite almost daily use. Still gets five stars. Would give it six if I could.
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